Mountain Streams Underwriting
Mountain Streams Radio, WKYW-LP, Keyser, WV, is a broadcast service of the Mineral County Convention and Visitors Bureau, broadcasting from Catamount Place on the campus of Potomac State College. Our mission is to celebrate the many musical traditions of West Virginia and the Appalachian region and to offer community radio services to the Keyser/Mineral County area. We are on the air locally at 102.9 FM. We are a non-commercial radio station, which means our purpose is to serve the community, not to make a profit for an individual or corporation. That’s why we call it “community radio”.
We would like to extend an invitation to you to join our family of underwriters, and so we are offering special underwriting opportunities to those businesses which contribute!
Since we are non-commercial, we will not sell advertising to support our programming. We will rely on donations from individual listeners and we are asking local businesses to help us sustain Mountain Streams Radio by underwriting. Underwriting means business support community radio. It is your opportunity to keep Mountain Streams Radio on the air. And your donation is fully tax-deductible. The Mineral County Convention and Visitors Bureau (our parent organization) is a 501c3 charitable organization.
It is also a good way to let listeners know about your business and your personal investment in the community. When you make a donation (underwrite) we will air announcements that acknowledge your support and give some basic information about your business.
Underwriting announcements may contain
- Phone Number
- Mottos or Slogans that identify but do not promote
- Value-neutral descriptions of a product line or service
- Brand name or trade names and product or service listings that
- do not include qualitative or comparative language
- Underwriting Announcements May Not Contain:
- Price information including any indication of savings or value
- associated with a product or service
- A call to action (“Stop By” or “Try Our New Product”)
- Inducements to buy, sell, rent or lease
Packages For Business Underwriters
|Choice||Amount||Sponsorship Level||Sponsor Benefits|
|$250.00||Mountain Climber||Three on-air UW message per day for six months.|
|$500.00||Mountain Mover||Six on-air UW messages per day for twelve months, plus, social media & website recognition.|
|$1000.00||Mountain Streamer||Twelve on-air UW messages per day (with rotating content opportunities) for twelve months, plus, social media & website recognition.|
For any questions or information please contact Ashley Rotruck at (304)-790-7081 or email@example.com. Please mail all checks to Mineral County Tourism, 167 S. Mineral Street, Suite A, Keyser, WV 26726.
Checks should be written to Mineral County Convention & Visitors Bureau with Mountain Streams Radio in the subject line.
Sample Underwriting Scripts
Support for Mountain Streams Radio comes from XYZ Insurance in Keyser and Short Gap … specializing in auto, home, and life for Mineral County residents since 1983. Information at 304-788-5555, or 304-726-5555 or online at xyz.com.
Support comes from ABC Services, hosts of the annual Pumpkin Festival in Burlington, WV on the first weekend in October, with food, vendors, live music and even a parade – serving West Virginians in need for over a hundred years. Details at abcservices.org.
Products and Services
Mountain Streams Radio is supported in part by the Bank of Ridgeley, meeting the community’s full-service banking needs for over thirty years. The Bank of Ridgeley is located on Route 28 in Ridgeley, WV. Hours are Monday through Friday 9 to 5, Saturdays 9 to noon. Call 304-729-5555 for more information.